Rihanna Steps Down as CEO of Savage X Fenty

Rihanna has announced her transition to a new role at Savage X Fenty, the brand she co-founded in 2018. The singer assumes the executive chair, while Hillary Super, a seasoned executive with an impressive track record in the retail industry, takes the helm as CEO. This change comes as the brand aims to further its growth and inclusivity initiatives.

Savage X Fenty has been widely recognized for its commitment to inclusivity, celebrating diversity in size and color while catering to various body types and skin tones. With its annual fashion shows streamed on Prime Video, the brand has made a significant impact since its inception. Looking ahead, Hillary Super brings her expertise from previous leadership roles at renowned brands like American Eagle, Guess, Gap, and Old Navy to propel Savage X Fenty into new realms. One of her key focuses will be expanding the brand's brick-and-mortar presence, complementing its successful e-commerce platform. With seven stores established across the United States, the brand aims to strengthen its physical footprint in Los Angeles, Houston, Las Vegas, and Atlanta.

Expressing her enthusiasm for the future, Rihanna acknowledges the significant impact Savage X Fenty has made in the industry while emphasizing that there is still much more to come. As the new executive chair, the singer affirms the brand's commitment to connecting with consumers and expanding in innovative ways. Rihanna welcomes Hillary Super as the new CEO, praising her leadership skills and vision for taking the business to greater heights. Hillary Super, in turn, expresses her excitement to join the Savage X Fenty family, acknowledging the brand's influential position in the apparel industry. She commends its unwavering dedication to inclusivity and fearlessness, underscoring her commitment to build upon the brand's success.